NEW RELEASE - Creed Aventus for Her

Creed has unveiled a new scent for women, Aventus for Her. Five years in the making, it follows in the footsteps of its male counterpart Aventus.

Aventus for Her is inspired by some of history’s most powerful women – empresses, queens and heads of state – as well as modern women everywhere who break the glass ceiling. The fruity fresh scent opens with a blend of green apple, violet, pink berries, patchouli and bergamot. The middle notes are filled with styrax, Mysore sandalwood and musk and the fragrance finishes with base notes of sweet peach, cassis, lilac, amber and ylang-ylang.

Olivier Creed, sixth-generation master perfumer for The House of Creed and Aventus creator, explains the vision: “It was incredibly important that Aventus for Her be sought-after and a true statement scent. The final composition was no small feat as we worked tirelessly for years to create a fragrance that emulates women the world over who are visionaries in their everyday lives.”

To produce the scent, Olivier used the House of Creed’s signature 4,000-year-old infusion technique. This labour-intensive process preserves the originality of each scent's ingredients without the use of preservatives. The rare raw materials are gathered from across continents before being steeped and distilled by the skillful hands of the Creed family. The fragrance is then hand-poured into bottles at the newly renovated Creed factory near Fontainebleau.

The Creed brand is highly prestigious and the family has a wonderfully rich heritage in perfumery.

James Craven, Creed fragrance expert at Les Senteurs, provides further insight into the fragrance composition: “Aventus for Her is for the woman who loves life and all that it brings; who revels in every experience that life and living may offer. Creed has chosen a luscious cornucopia of oils and ingredients to build a uniquely intricate and insightful perfume.

“The fragrance bursts from the bottle with sparkling, spicy notes of pink pepper to intrigue the nose and catch the attention of the brain. Pink pepper, also known as ‘rosy gold’, brings to mind Rubenesque ripe flesh, flushed cheeks and pink champagne.

“At the heart of the fragrance is rose - the eternal symbol of woman, and one of the oldest flowers on our planet. Here, rose forms the core of the scent and spreads forth through the whole creation, infusing it with softness, richness, sweetness and splendour.

“Rose gives a great sense of well-being and of luxury. The gathering and processing of the flowers is highly labour-intensive - the rose harvest lasts barely three weeks of the year. Thousands of rose heads are required to extract just a kilogram of oil.

“And finally, we reach the peach - the emblem of eternal love. Peach is very tenacious and lends a ripe, sweet, indulgent, sensuous quality to the fragrance. All too often ‘his’ and ‘her’ fragrances bear absolutely no relation to one another, but the house of Creed knows better: it presents two superbly connected scents - the yin and the yang - with a shared theme and mood. It is a fragrance triumph.”

Discover Aventus and Aventus for Her samples in store today!